Home Life in the clickstream Chapter 6: Crystal-ball gazing

Chapter 6: Crystal-ball gazing

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Chapter 6: Crystal-ball gazing
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Building a new reality
Wall Street or Main Street
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“Unlike the doom and gloomers, I believe that newspapers will reach new heights. In the 21st century, people are hungrier for information than ever before. And they have more sources of information than ever before.” Rupert Murdoch, Boyer Lecture, ABC Radio National, November 1629 Delivering his Boyer lecture on the future of newspapers, the News Ltd CEO expressed his firm belief journalism would endure. But the business model that will take journalism forward remains elusive.

Shortly after he recorded his speech and before it was broadcast, News Ltd announced a 30 per cent fall in profits for the three months to the end of September and Murdoch warned the market of belt-tightening and cost-cutting in all divisions. While debate rages about what sort of newsroom will emerge from the digital revolution, most commentators believe economic changes dictate smaller operations serving niche markets.



 

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Since 1910, the Media Alliance has proudly represented Australia’s journalists as both a trade union and professional association. Membership now stands at 11,000 media professionals.