Life in the Clickstream

Life in the Clickstream II: The Future of Journalism (December 2010)


For many of us, 2010 brought with it a degree of optimism that the “carnage” that had been forecast for the business of journalism has abated somewhat. Analysts revised their gloomy predictions, while media companies have begun tentatively to roll out projects that are not related solely to the grim battle for survival.

The past two years have been tough for journalism and journalists. Since the Media Alliance published our previous future of journalism report: Life in the Clickstream, in November 2008, we’ve seen the impact of the digital revolution on the working lives of all working journalists.

Mainstream newspaper companies such as Fairfax Media and News Ltd laid off large numbers of staff. The Alliance estimates that more than 700 journalists no longer have full-time employment. Those that remained found their work intensifying. Morale was shaky wherever you looked.

But there are now some positive indicators. The continuing development of news formatted for mobile phones and the new tablet format demonstrate that consumers are willing to pay for news on some platforms. News Ltd tested the market by rolling out a basic app for The Australian. Having presumably found the response promising, the company has recently rolled out apps for its main metro newspapers.